Item #:
19625480
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
87% of respondents would recommend this to a friend
Item #:
19625480
XCD 53
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The Road to AUM is an indispensable guide for every money manager, whether large or small, established or emerging. This book gives managers the tools to substantially skew the odds in their favor.
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What Stands Out
Strategic Marketing Insights
Enhanced marketing strategies tailored for financial growth, focusing on real-world applications that drive assets under management effectively and sustainably.
Sales Optimization Techniques
Proven sales methods designed for asset managers, enabling teams to convert leads into long-term clients, increasing both retention and acquisition rates.
Comprehensive Industry Knowledge
In-depth analysis of market trends and consumer behavior, equipping financial professionals with the tools needed to navigate challenges and leverage opportunities.
Product Details
- A comprehensive marketing and sales handbook for money managers
- Provides a step-by-step playbook for money managers looking to grow their business
- Features 'Words to Drive By' sections providing deep and relevant insights
- Helps in understanding what hiring firms are really looking for on behalf of their clients
- Written by Sandra Powers Murphy, a globally recognized investment management marketing and sales consultant
- Author has over a decade of experience serving in marketing and sales capacities for major financial institutions
| Publisher | Noble Ark Ventures |
| Publication date | February 6, 2018 |
| Language | English |
| Print length | 356 pages |
| ISBN-10 | 0999720414 |
| ISBN-13 | 978-0999720417 |
| Item Weight | 1.49 pounds (680 grams) |
| Dimensions | 6 x 0.94 x 9 inches (15.2 x 2.4 x 22.9 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | April 23, 2021 |
| What is in the box | The Road to AUM:... For more details, please check description/product details |
Product Description
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
About This Item
Are you an asset manager looking to drive your Assets Under Management (AUM) through effective marketing and sales techniques? Look no further than "The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales." This comprehensive hardcover book, published on February 6, 2018, is the ultimate guide to brand marketing strategies, asset management strategies, and sales and marketing techniques. Whether you're an established asset manager or just starting out, this book will provide you with valuable insights and actionable tips to increase your AUM through targeted and effective marketing. In today's competitive landscape, it's crucial to have a strong marketing strategy to attract investors and grow your AUM. "The Road to AUM" focuses on various marketing tactics and channels that can help you build strong customer relationships and boost your AUM.
From digital marketing and content marketing to targeted marketing campaigns and digital advertising, this book covers it all. One of the key aspects of growing your AUM is understanding your target audience and implementing strategies to attract investors. This book provides valuable advice on developing customer acquisition strategies and promoting investment products effectively. Learn how to position yourself in the market as an asset manager, and discover fundraising strategies that have proven to be successful for other managers. "The Road to AUM" emphasizes the importance of relationship building in the asset management industry.
By implementing effective sales strategies and building strong connections with potential investors, you can achieve significant AUM growth. This book offers valuable insights into market positioning for asset managers, enabling you to stand out from the competition and attract more investors. Don't miss the opportunity to leverage the power of effective marketing and sales techniques to drive your AUM. Order "The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales" today, and start your journey towards AUM growth.
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Customer Questions & Answers
-
Question:
Who would benefit from reading this book?
Answer: The book is beneficial for any investment manager struggling to attract new clients as it provides a step-by-step playbook for growing their business. -
Question:
What kind of insight does this book provide?
Answer: This book provides deep and relevant insight for managers interested in building long-term relationships with institutional investors and laying the groundwork for productive relationships with asset owners. -
Question:
What sets this book apart from other marketing strategy books?
Answer: This book provides an in-depth, 360-degree view of what it takes to build a successful firm, making it more than an average marketing strategy book.
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Features & Benefits
- A must-read for any investment manager struggling to attract new clients.
- Step-by-step playbook for money managers looking to grow their business.
- Toolkits presented in this book should be a must-read for anyone just starting out or seeking to accelerate growth in the professional services environment.
- Provides a 360-degree view of what it takes to build a successful firm.
- An indispensable guide for every money manager, whether large or small, established or emerging.
- Managers have tools to significantly skew the odds in their favor.
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