デザイン心理学でやさしくひも解く購買欲
Imported from Japan store
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Product Details
- 商品を購入するときに、価格や機能、ブランド、口コミなどを総合的に考慮して選んでいたとしても、その場の雰囲気や一瞬の印象が知らない間に影響しています。そこに潜んでいる心理が“購買欲” です。本書では購買欲とは何か、そしてその心理に影響を与える商品（デザイン）、広告、販売方法などとの関係をわかりやすく解説します。
| Publisher | 日刊工業新聞社 |
| Publication date | September 9, 2026 |
| Language | Japanese |
| Print length | 152 pages |
| ISBN-10 | 4526084549 |
| ISBN-13 | 978-4526084546 |
| Item Weight | 260 g |
| Dimensions | 8.27 x 5.83 x 0.37 inches (21 x 14.8 x 0.9 cm) |
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